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    Tees, hoodies and pieces I designed. New drops when the work is ready.

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  • Custom & Wholesale

    Apparel, embroidery and print for organizations, teams and businesses. No minimum order.

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  • The Work

    Graphics, brand identity and art. What I make when someone hands me a blank page.

    About Jason 

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"Hooey Is Who He Is" … but who is he?

Who Am I?

Hey what's up?! I'm Jason Hooey, also known as Bad Alphabet. Thanks for your interest. I'm a creator, husband, father, mentor and voice. Born and raised here in Texas, but my intention is to impact the world one person at a time.

The name "Bad Alphabet" came from educating my community about crypto assets — the ABCs of crypto and the blockchain. I explain the fundamentals in a relatable way, using slang and colloquialisms instead of formal terms, hence the "Bad" in Bad Alphabet. Plus, bad is cool if you ask MJ. That name started as my educational page and has taken on legs of its own as my Web 3.0 alias. Read the full story.

Jason the Creator

As a creative, I make visual art and music, and tell stories on both canvases. Career-wise my skillset and experience is in project management and branding, so I also offer freelance work for businesses and personal brands. My art is my heart — my best way to express myself without forcing my message or my life on the audience. I have an NFT art collection called Percy's POV, currently up for purchase on the blockchain.

Mr. Hooey the Mentor

Though I've been involved in community service for most of my life, at this stage education and mentorship is at the forefront of what I push. The Because I Can Foundation is a major agenda for me. Established in 2021, Because I Can has been an affirmation I push toward youth and adults to reach their full potential. It's a passion project that has already encouraged many, but the work is far from done. You can read more about the campaign, or pick up a BIC pin.